The Growth of Facebook

Facebook is huge. At over 400 million users, there's a good chance most of the people you know have had some interaction with this social networking behemoth. Facebook has even opened its doors to let businesses have a crack at drawing fans from Facebook's users. By creating a fan page, businesses now have access to 400 million potential customers...if they play their cards right. We believe Facebook's continued growth will expand business opportunities even further especially now that Facebook's fastest growing user demographic is 55+. Below are articles discussing the growth of Facebook. We hope you find them informative. As always, if you want to find out more about using this information for your business, don't hesitate to contact us at Mass Media Marketing.

Facebook.com Statistics

InsideFacebook Article: Fastest Growing Demographic on Facebook - Women Over 55

Advertising with Google

Google is to search as Kleenex is to tissue and Xerox is to making a copy. Google is not only taking over internet searches, it’s taking over ad dollars. Google “Pay per Click” advertising is becoming an important part of the advertising mix for most of our clients. Our agency loves the accountability that comes with it and the clients benefit from being found when someone is actively seeking information about their products or services. When a client advertises on Google, we have the ability to learn so much from the traffic it drives to their site and the client is only charged when a search ends up clicking into their site. The attached article gives more detail, but Google is now top of mind when it comes to overall results for advertising and marketing goals.

CNN Article: Google Caffeine
SciTech Blog Article


Interested in using this information to help your business? Contact a Mass Media Representative today! 706.651.0053

Growth of SEO and SEM

At Mass Media Marketing, we are seeing similar patterns and trends with SEO and SEM that Adweek highlights in a recently featured article. Paid search is a topic of every planning meeting and a very important part of the media landscape. Before you attempt this on your own, please contact us for a free consultation. There is a lot of information out there and it can be very challenging to navigate. As always, SEO and SEM are just one aspect of advertising your business and it’s important to develop a complete plan based on your goals, prior to beginning.

"Search Marketing to Grow" -Mark Dolliver, Adweek

Internet vs. Television

Not a day goes by when we don’t get asked “Where do I spend my dollars these days?” Television is still the dominate medium but the internet is catching up in the rearview mirror. As always, we recommend finding a balanced mix to accomplish your advertising goals but as online opportunities continue to increase, consideration of online options will become crucial.
Below are a few articles that discuss Internet vs. Television and the growing presence of the internet in everyday life. We hope that you find these informative and insightful.

IBM Consumer Study

Internet Advertising vs. TV Advertising

Are you curious about how to use this information for your organization? Contact a Mass Media Marketing Representative today!

Contests; A Lead Generation Tactic For Ad Agency New Business

According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t.

 

Contest ideas and tips:

• You can promote your contest to hundreds of Web sites that list free contests  
• Send out a press release about your contest  
• Ask for as much information as you can from contest subscribers. It would be important to get their social media information as well (Facebook, Twitter, LinkedIn, etc)  
• Ask participants to your contest if they would opt-in to receive your agency’s eNewsletter  
• Use your business services as the give away as prizes
• Offer prizes that are relevant to your target audience
• You may want to offer more than one prize and include some runner-up prizes
• Provide enough information about the prizes, to generate interest and participation
• Sample prizes to use can be an i-pod, laptop, tickets to concerts or events. Anything that has a high demand and fits your demo.
• Keep your contest simple and make it easy for people to participate
• Be sure and include a specific time period for the length of the contests
• Tell visitors how winners will be determined
• Search online for other contests to get more ideas

New Hock Insurance Commercial....check it out!

http://www.youtube.com/watch?v=CeX2XObJ-AE

Jack Sheppard Carriage Doors goes live!

Check out our newest website, www.jacksheppardcarriagedoors.com. Jack Sheppard Enterprises' hand crafted carriage doors display the exceptional quality and workmanship of two generations working together. This website features a gallery of beautiful, handcrafted carriage doors and garage doors. The gorgeous photography was taken by Rob Forbes.