Advertising with Google

Google is to search as Kleenex is to tissue and Xerox is to making a copy. Google is not only taking over internet searches, it’s taking over ad dollars. Google “Pay per Click” advertising is becoming an important part of the advertising mix for most of our clients. Our agency loves the accountability that comes with it and the clients benefit from being found when someone is actively seeking information about their products or services. When a client advertises on Google, we have the ability to learn so much from the traffic it drives to their site and the client is only charged when a search ends up clicking into their site. The attached article gives more detail, but Google is now top of mind when it comes to overall results for advertising and marketing goals.

CNN Article: Google Caffeine
SciTech Blog Article


Interested in using this information to help your business? Contact a Mass Media Representative today! 706.651.0053

Growth of SEO and SEM

At Mass Media Marketing, we are seeing similar patterns and trends with SEO and SEM that Adweek highlights in a recently featured article. Paid search is a topic of every planning meeting and a very important part of the media landscape. Before you attempt this on your own, please contact us for a free consultation. There is a lot of information out there and it can be very challenging to navigate. As always, SEO and SEM are just one aspect of advertising your business and it’s important to develop a complete plan based on your goals, prior to beginning.

"Search Marketing to Grow" -Mark Dolliver, Adweek