Not a day goes by when we don’t get asked “Where do I spend my dollars these days?” Television is still the dominate medium but the internet is catching up in the rearview mirror. As always, we recommend finding a balanced mix to accomplish your advertising goals but as online opportunities continue to increase, consideration of online options will become crucial.
Below are a few articles that discuss Internet vs. Television and the growing presence of the internet in everyday life. We hope that you find these informative and insightful.
IBM Consumer Study
Internet Advertising vs. TV Advertising
Are you curious about how to use this information for your organization? Contact a Mass Media Marketing Representative today!
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