The Growth of Facebook

Facebook is huge. At over 400 million users, there's a good chance most of the people you know have had some interaction with this social networking behemoth. Facebook has even opened its doors to let businesses have a crack at drawing fans from Facebook's users. By creating a fan page, businesses now have access to 400 million potential customers...if they play their cards right. We believe Facebook's continued growth will expand business opportunities even further especially now that Facebook's fastest growing user demographic is 55+. Below are articles discussing the growth of Facebook. We hope you find them informative. As always, if you want to find out more about using this information for your business, don't hesitate to contact us at Mass Media Marketing.

Facebook.com Statistics

InsideFacebook Article: Fastest Growing Demographic on Facebook - Women Over 55

Advertising with Google

Google is to search as Kleenex is to tissue and Xerox is to making a copy. Google is not only taking over internet searches, it’s taking over ad dollars. Google “Pay per Click” advertising is becoming an important part of the advertising mix for most of our clients. Our agency loves the accountability that comes with it and the clients benefit from being found when someone is actively seeking information about their products or services. When a client advertises on Google, we have the ability to learn so much from the traffic it drives to their site and the client is only charged when a search ends up clicking into their site. The attached article gives more detail, but Google is now top of mind when it comes to overall results for advertising and marketing goals.

CNN Article: Google Caffeine
SciTech Blog Article


Interested in using this information to help your business? Contact a Mass Media Representative today! 706.651.0053

Growth of SEO and SEM

At Mass Media Marketing, we are seeing similar patterns and trends with SEO and SEM that Adweek highlights in a recently featured article. Paid search is a topic of every planning meeting and a very important part of the media landscape. Before you attempt this on your own, please contact us for a free consultation. There is a lot of information out there and it can be very challenging to navigate. As always, SEO and SEM are just one aspect of advertising your business and it’s important to develop a complete plan based on your goals, prior to beginning.

"Search Marketing to Grow" -Mark Dolliver, Adweek

Internet vs. Television

Not a day goes by when we don’t get asked “Where do I spend my dollars these days?” Television is still the dominate medium but the internet is catching up in the rearview mirror. As always, we recommend finding a balanced mix to accomplish your advertising goals but as online opportunities continue to increase, consideration of online options will become crucial.
Below are a few articles that discuss Internet vs. Television and the growing presence of the internet in everyday life. We hope that you find these informative and insightful.

IBM Consumer Study

Internet Advertising vs. TV Advertising

Are you curious about how to use this information for your organization? Contact a Mass Media Marketing Representative today!