Contests; A Lead Generation Tactic For Ad Agency New Business

According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t.

 

Contest ideas and tips:

• You can promote your contest to hundreds of Web sites that list free contests  
• Send out a press release about your contest  
• Ask for as much information as you can from contest subscribers. It would be important to get their social media information as well (Facebook, Twitter, LinkedIn, etc)  
• Ask participants to your contest if they would opt-in to receive your agency’s eNewsletter  
• Use your business services as the give away as prizes
• Offer prizes that are relevant to your target audience
• You may want to offer more than one prize and include some runner-up prizes
• Provide enough information about the prizes, to generate interest and participation
• Sample prizes to use can be an i-pod, laptop, tickets to concerts or events. Anything that has a high demand and fits your demo.
• Keep your contest simple and make it easy for people to participate
• Be sure and include a specific time period for the length of the contests
• Tell visitors how winners will be determined
• Search online for other contests to get more ideas